Components of the platform
A modern Loyalty Program consists of a large number of components, each of which should be operating without errors and coordinate with the rest. Registration of customers, card transactions at a checkout, bonus charging algorithms, communication, personal account support, promo actions, smartphone applications, and analytics are just a partial list of the processes, which coherent operation affects the success of your program. If you imagine the technical component of these processes, it becomes clear that a promising Loyalty Program can only be built on a powerful technological platform. We offer the effective strategies and cases, new approaches, projects and ideas that can be used to create a loyalty program of various formats: Loyalty Program for Retail Stores, Coalition Loyalty Program, Multi-Brand (closed program in terms of Partner network) or Mono-Brand (closed program in terms of one Partner).